A little confession, and a new look for Magic 9 Balm
When I created Magic 9 Balm, I wanted every detail to feel considered. From the nine therapeutic essential oils chosen for their specific properties, to the organic butters and plant extracts that make up every jar - nothing is in there by accident.
Everything earns its place.
When the first batch of jars arrived with beautiful metallic labels, I was genuinely excited. They felt premium and considered, which is exactly what I'd hoped for.
The reality, though, was a little different. The metallic finish, while lovely in concept, hasn't been as crisp and consistent as I'd hoped. And that bothers me - because I put my heart into every element of this balm, and I believe quality should carry through to every detail.
The label is the first thing you see when your jar arrives. It should feel right.
So I made the decision to refresh the branding.
The new labels are on their way, and I wanted them to feel more vibrant, as well as more durable. Something that better reflects what's actually inside the jar. Because Magic 9 is a vibrant blend. Nine essential oils, organic butters and fresh plant extracts - a lot of active ingredients packed into a small jar - and I wanted the outside to start reflecting that energy a little more.
The balm itself is completely unchanged. The same formula I've been developing and refining for over twenty years. The same nine oils. The same concentrated, waterless blend that absorbs beautifully and gets straight to work. Nothing about what makes Magic 9 magical is changing - just the label on the jar.
I'm really looking forward to sharing the new look with you.
A little offer in the meantime....
While the current metallic-label stock lasts, I'm offering 20% off as a little thank you, and a small acknowledgement that the labels haven't quite hit the mark I set for them.
Use code REFRESH20 at checkout.
This is a genuine one-off offer.
Magic 9 will never be a sale brand. But this felt like the right thing to do.
Fiona x
Founder, Magic 9 Balm